VETAMA // CASE STUDY
Founded by a team of young veterinarians, they approached our agency with the needs of distinguishing themselves from the traditional, simple, and plain way of advertising. Targeting a much younger audience, and wanting to display their welcoming and bright attitude, Vetama wanted to finalize their look and branding to have their identity stick out prior to their launch.
Brand Identity & Strategy
Within our consultation, we discovered that they needed to change their branding and approach to their tactics and audience. We needed to fine tune their methods.
Vetema needed to reach the right audience, while also allowing them to relate to their branding and messaging. In addition,they needed to create an efficient marketing strategy.
Agency researched and strategized the best marketing tactics to apply with the brand. We found that the best approach was to target and capture the lifestyle of young adults with pets. From there, we also cleaned up their branding by creating a guideline and digital content for them to use to attract the audience.
Vetama became one of its first to communicate wellness and companionship with not only young and vibrant vibes but also increasing its marketshare and popularity among older generations and target audience that they did not have in mind to target. From Milinenals to gen Z's , Vetama achieve the attention of Baby Boomers for the care and attention of their pet.