PANTEX BIO ANALYSIS INC // CASE STUDY
Being one of the best and reliable antibody production companies in the United States, the company decided it was time for their marketing and branding to match with the changing times.
Website Design & Development
Pantex wanted to stride away from their traditional appearance, and really wanted to move into the next decade with a confident and simple user experience due to the amount of data available.
After our initial consultation, our team began to investigate current trends within the medical and biochemistry field. In itself, it has such a specific niche, our team proposed a bold and simple approach for the laboratory to reach their targeted audience.
Challenges that the laboratory was facing was how to educate their guests without overwhelming them with so much information, and how to update their website to match with a modern user experience.
The laboratory was known for their gold standard of quality, so their design and brand needed to match their message and data. The user experience of the website was created, so that only essential information was exposed. When it comes to those who were in need of their services or were interested, they would be able to maneuver the website to acquire additional information or reach out to the laboratory directly regarding any additional information.
Pantex is known for its gold standard steroid antibody production and has been providing hospitals, laboratories, and diagnostic manufacturers worldwide with quality endocrine immunodiagnostic tools for 50+ years. he high standards, integrity, and scientific expertise of Dr. Garza and his team move Pantex forward through the 21st century.
With a tremendous change in its identity and design, we manage to maintain the persistent look of the laboratory's ideals and public image. Due to the expertise and dedication of the lab's staff, Doctors Garza and Abraham published 8 papers on steroid hormone methodology in International peer-reviewed journals and a book chapter entitled, "Radioimmunoassay of Steroids,"in Handbook of Radioimmunoassay, Volume 5, G.E. Abraham, ed., MarcelDekker, Inc., New York, 1977.
Our team began the work by not only gathering all the information but also studying and getting to know more about the field, industry and its competitors. Although, the market share for this industry is wide, our team manage to develop a seamless experience for users navigating the site. That way Pantex can grow and develop a more static position within its comptetirors.
Pantex was founded in 1972 by Dr. Neil Y. Chiamori in response to the pressing need of physicians, researchers, and laboratories to obtain kits to detect and measure picogram quantities of specific circulating hormones, all of these in the many forms in which they are produced, activated, or metabolized in health and disease.